"After a decline in Q4 2018, Consumer Confidence remained stable in Q1 2019. This is likely as a result of the uncertainty that surrounds the market from a consumer point of view. Despite this, sentiments remain positive as there is an expectation that government interventions and policies will yield positive results. Although consumers are concerned about their job prospects and are cautious with their spend, there has been a slight improvement in their perception of the state of their finances. Ghanaians are, however, concerned about the increasing food prices and are making adjustments to save on household expenses." YANNICK NKEMBE, MARKET LEAD, NIELSEN WEST AFRICA

NIGERIA

"Nigeria experienced its highest level of consumer confidence in three years in the first quarter of 2019. The increase can be attributed to peaceful election results, which should continue to drive the current market stability and growth. The positive consumer sentiment for future job prospects and state of personal finances has driven consumer confidence in the first quarter. However, limited access to credit facilities, coupled with the high interest rates on credit, has instilled a savings mindset and majority of Nigerians opt to put their spare cash into savings and investments."GED NOOY, MANAGING DIRECTOR, NIELSEN NIGERIA