Bidemi Zakariyau, one of Africa’s leading PR/Branding experts will meet with leading Ghanaian business executives and entrepreneurs to conduct individualized Personal Branding Consultation sessions in Accra 29 April - 3 May . The two hour strategic sessions will provide participants with an opportunity to effectively manage their reputation and raise their personal profiles as industry thought leaders in Africa and the global media and marketplace.
“After I was featured in international media outlets such as Forbes and The New Yorker and winning the Future Africa and Sabre Awards, I began getting calls from CEOs and top executives in my network to congratulate me and also find out how they too could raise their own personal profiles. I then began to consult with them to develop strategic plans for executives just as I would for my corporate PR clients and helped them to understand how their personal brand has the power to attract opportunities for advancement in business,” says Zakariyau, a Nigerian based lawyer, leading strategist and founder & CEO of LSF|PR, one Nigeria’s leading PR agencies with core competencies in corporate communications, consumer and lifestyle brands.
“According to a recent study from Weber Shandwick, one of the top 3 communications firms in the world, 45% of a company's reputation can be attributed to the reputation of their executives and attracting employees to the company. My personal branding sessions provide participants with a step by step strategy for raising their profiles in the media, social media and within their respective industries to impact and monetize their careers,” adds Zakariyau, who works with brands such as Baker Hughes (a GE Company), TREXM Oil and Gas Services, Philips, and Nissan to develop their communications strategies in Nigeria, the continent’s largest consumer market.
What the 2 hour strategy session covers:
Audit of current personal brand, including social media and professional platforms
Identify & create personal brand goals
Define areas of expertise/identify values and purpose
Personal brand basics (Creating your personal brand foundation, how to craft your personal brand story, tips for defining your target audience)
Personal brand content marketing - (content marketing framework, creating your personal brand calendar, your personal brand on social media)
Monetising your personal brand (How to)
How to land speaking engagements and guest roles
LinkedIn tips for personal branding for entrepreneurs.
Review of professional profiles - edited versions will be sent to you
Summary document which includes all recommendations - a DIY summary of how to achieve the goals set out for your brand.
Bidemi with The Future Africa Award (TFAA) for Media Enterprise
Zakariyau contends that, "Most African CEOs and entrepreneurs are not effectively maximizing the power and potential of personal branding. I welcome the opportunity to empower more business leaders to tell their own stories as it is essential for the growth and development of our businesses and our continent."
The Personal Branding Sessions with Bidemi Zakariyau will be held in partnership with WaxPrint Media, a digital marketing and media agency based in Ghana. Limited slots are available. For more information or inquiries, contact 050 326 4653 or social@waxprint.media