Mizani, a professional salon-exclusive brand under L’Oreal West Africa, has launched a new hair care technology, ‘Mizani BOND Phorce’ in Accra, which was attended by over 100 professional hairstylists.
The BOND pHORCE is a game changing innovation that keeps the hair healthy and strong even after the use of harsh chemicals and adverse weather effect. This brings the hair back to its ideal PH Level, which means the cuticles are at its healthiest.
This technology is already available in Mizani salons.
The General Manager of Mizani, Mr. Saad Khan, explained how Mizani BOND pHORCE has a unique blend of Maleic and Citric Acids that protects the hair through a two-step process and prevents hair from being over-processed and damaged.
According to him, this results in No Breakage, Longer Length, Bounce and Shine.
He said “the result of healthy hair is longer length, shine, movement, body and bounce. This is what all Ghanaian women have been dreaming of – Long and Healthy Hair.” A hair education expert, Ms. Yasmine Botchway educated the hairstylists about the product knowledge and took them through a step by step demonstration on how to use the professional product.
She also explained how the technology of Mizani BOND pHORCE is used for a variety of salon services like Relaxing System, Natural and Transitioning Hair, Braided and Weaves and Deep Conditioning.
Mizani is one of the most established Professional salon brands in L'Oréal West Africa's beauty market. Founded in 1991, Mizani’s strong heritage in the industry allows for the offering or professional grade hair products, designed to empower stylists and consumers to help create any look with desired ease.
Mizani, has been present in Ghana for the last 3 years working to develop Professional Hair stylists in Ghana. Top professional salons in the country like First Choice and Beauty have been patronizing the brand since years.