Customers who have been trading with the bank for more than 20 years were hosted to a special session with management of the bank.

The Managing Director (MD) of SG Ghana, Mr Sionle Yeo, said the session was to show appreciation to customers who had remained loyal to the bank over the years of its operations in the country.

“We are doing this to reward our customers who have been with us for 20 years and above, some of these customers have been with the bank for 40 years and we appreciate them,” he said.

Improving customer experience

Mr Yeo said the bank, in 2015 ,embarked on an in-depth transformation programme to standardise and achieve growth with the ultimate aim of improving good quality services and enhancing customer experience.

“The initiative was brought up by the management to provide fast and reliable services for customers and this exercise has already taken off with 18 branches across the country being transformed to meet the needs of customers,” he said.

Some of the participants at the event

Some of the participants at the event

This transformation was put under four categories including innovative products, operating efficiently, customer intimacy and human resource development.

Mr Yeo said the bank had done a lot of things to make the bank’s operations flexible for its customers.

He said some of the changes the bank had adopted were a welcome desk to support clients who would visit the new renovated branches that had comfortable banking halls, automated queue management system equipped with video displays to entertain clients while they waited to be attended to.

Looking ahead, Mr Yeo said the bank would introduce new strategies to make banking convenient and easy for clients.