The Head of Private and Executive Banking at Fidelity Bank, Karl Andah says the key to attracting and retaining customers in any successful banking relationship is that of a win-win relationship with the client. According to him, every customer wants value for his money and would therefore run to any bank that will satisfy his needs at a cheaper cost.
Karl Andah said this in an interaction with the media today when he was throwing more light on Fidelity Bank’s Executive and Private Banking at the bank’s headquarters in Accra.
He explained that Fidelity’s mission is to be number one in the number one Private Bank in Sub Saharan Africa by 2020 through win-win relationships with our clients. “Our passion is to see smiles on the faces of our customers by to satisfying their financial requests efficiently and effectively.
According to him, “Fidelity Private Bank leverages on the efficiency and dedication of a knowledgeable team to provide clients with bespoke, integrated solutions to meet their financial needs. We provide a range of multi-currency, investment and liquidity management solutions aimed at optimizing your returns. What’s more, we allocate a personal financial manager to each of our customer who are available to address all their concerns 24 hours. This is to ensure that you can rest knowing that your funds are in safe hands”.
Briefing the media on the ongoing Go for Gold promotion, the Head of Sales and Product Development at Fidelity Bank, Joseph Okyere Opoku noted that the Go for Gold campaign is another opportunity Fidelity Bank is offering Ghanaians to win the ultimate prize of a 24 carat gold bar just by deposition and maintaining an amount of GHC 300 or multiples of it.
“We are determined to exposing Ghanaians to a whole new banking experience with us and we are going all out to bring them on board the Fidelity Go for Gold train. Already, we have been to Tema, Kumasi and we are storming Tamale next week”.
The Go for Gold promotion is a six month deposit mobilization campaign by Fidelity Bank. Both new and existing customers have the chance to win the grand prize of a gold bar and other exciting prizes by depositing and maintain an amount of GHC 300 at any of the 19 braches of Fidelity nationwide to qualify for the monthly draws and the grand raw to be held in March next year.