Modern Trade Officer - Kumasi
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Job Purpose:
To drive sales growth and enhance brand visibility across modern trade outlets — including supermarkets, hypermarkets, and key accounts. The role focuses on managing key customer relationships, executing in-store promotions, and ensuring target achievement in line with the company’s business goals.
Key Responsibilities:
• Develop and maintain strong business relationships with key modern trade customers.
• Negotiate product listings, pricing, promotions, and visibility agreements.
• Achieve monthly and annual sales targets across assigned modern trade accounts.
• Ensure proper merchandising, product availability, and brand visibility in all outlets.
• Coordinate and execute in-store promotions, activations, and displays.
• Monitor competitor activities, market trends, and share regular reports.
• Collaborate with the marketing, supply chain, and finance teams for efficient operations.
• Prepare and submit weekly/monthly performance and market insight reports.