Senior Brand Manager(Female Candidate)
Other Management Jobs Information
Job Category
Other Management Jobs
Job Type
Permanent/Full Time
Working Experience
5 - 10 Years
Education Level
First Degree
Industry
Manufacturing Jobs
Salary Range
More than GH¢10,000.00
Qualifications
Minimum 6-8 years experience
FMCG Marketing background across ATL, BTL, Digital, Research
Location: Accra
Application Deadline
2024-04-30
Description
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactic
Location Information
Location
Accra Central
Region
Greater Accra
Street Address
.