Market Research:

   - Conduct research to identify industry trends, competitor activities, and customer preferences.

   - Stay updated with the latest digital marketing trends and technologies.

 Budget Management

   - Assist in developing and managing the digital marketing budget, ensuring cost-effectiveness across campaigns.

 Qualifications and Skills Required:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- Proven experience in digital marketing or a related field.

- Knowledge of SEO, PPC, social media marketing, email marketing, and web analytics.

- Familiarity with marketing tools such as Google Analytics, SEMrush, HubSpot, or similar platforms.

- Strong analytical skills and proficiency in data analysis.

- Excellent written and verbal communication skills.

- Creativity and adaptability in a rapidly changing digital environment.

 Career Progression:

This role is essential in today’s digital economy, where online presence and engagement are critical to a company's success.