info@businessghana.com
Digital Executive (Full Time, Hybrid)
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Job Summary:
As a Digital Executive for MYTH, you will be responsible for designing and executing digital marketing campaigns to increase brand awareness, drive traffic, and generate leads/sales. You will work closely with the creative director and marketing consultant(marketing team) to create compelling content, manage social media channels, optimize website content, and track performance metrics to continuously improve campaigns on digital channels. The ideal candidate will have some experience in digital marketing techniques specifically social media management. Capabilities in email marketing and SEO is a plus.
Key Responsibilities:
- Develop and execute social media content to increase brand awareness, drive website traffic, and generate leads/sales.
- Collaborate with the marketing team to create engaging content for MYTH’s digital channels including websites, social media and email campaigns
- Manage social media channels and engage with followers to promote brand awareness.
- Monitor and analyze social media campaign performance metrics to continuously improve campaign effectiveness.
- Manage email marketing campaigns and develop targeted email lists.
- Collaborate with external partners such as consultants, agencies and vendors to execute digital campaigns.
- Stay up-to-date with digital marketing trends and technologies and suggest new strategies to improve campaign effectiveness.
- Support efforts to optimize website content and structure to improve search engine rankings.
- Support efforts to conduct keyword research and create and manage cost per click (CPC) campaigns online.
- Deliver weekly and monthly reports on activities being carried out in the role
Requirements:
- Proven experience in content creation and social media management.
- Knowledge of digital marketing tools and analytics software.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
- Ability to work with minimal supervision
- Ability to work remotely and meet deadlines on assigned tasks
- Familiarity with content creation apps and planning apps.
- Physical presence at MYTH Headquarters at least four days a week
Bachelor's degree in marketing, communications, or related field is a plus
Send your CV and use “Digital Exec” as the subject.
