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FMCG Needs A Brand Category Manager For Its Product Lines
Operations Manager Jobs Information
Objectives of this role • Developing and executing strategic plans for the assigned product category to drive sales and profitability. • Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps. • Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives. • Managing product assortment, pricing, promotions and inventory to optimise category performance. • Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty. • Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favourable terms. Duties/Responsibilities • Conduct thorough market research and analysis to identify emerging trends, competitive landscape and customer preferences and provide actionable plans. • Develop and execute comprehensive category management strategies to achieve business objectives and drive growth. • Maintain robust category management tools and processes, ensuring seamless strategy execution across the organisation. • Monitor and evaluate category performance, leveraging key performance indicators (KPIs) to identify areas for improvement and implement corrective measures. • Lead supplier negotiations, ensuring favourable terms and conditions to drive cost savings and strengthen supplier relationships. • Collaborate with marketing teams to develop effective product messaging, positioning and communication strategies. • Execute pricing strategies and promotional plans to optimise profitability while considering market dynamics and customer value perception. • Stay up-to-date with industry trends, competitor activities and technological advancements to provide recommendations to senior management.
