Brands Manager
Marketing Manager Jobs Information
LOCATION: ACCRA
CATEGORY: SALES AND MARKETING
Our client, a manufacturing company has immediate employment for a self-motivated, experienced and talented BRANDS AND MARKETING MANAGER to help with their operations.
ROLE PROFILE
The successful candidate will work closely with the marketing, advertising and sales departments to provide a sense of direction for their brand. He/ She would use marketing and industry expertise to set budgets for campaigns, organise promotional events for products and encourage brand uniformity across marketing initiatives.
DUTIES/ RESPONSIBILITIES
•Identify target audiences and devise effective campaigns
•Develop custom brand management plans for each product and submit updated summaries on brand exposure to management.
•Assist in the design of retail packaging as well as the creation of in-store marketing displays.
•Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
•Work closely with several advertising agencies to manage brand marketing campaigns
•Organise events such as product launches and exhibitions to improve the market.
•Carry out market research in order to keep up to date with customer trends, as well as try to predict future trends
•Research and analyse consumer behaviour, market trends and competitor activity.
•Establish budgets, performance specifications and sales estimates.
•Develop and implement strategies that resonate with the target market.
• Plan and execute marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
•Build brand awareness and increase brand value and profitability.
•Maintain the company's public image through the implementation of marketing initiatives
•Make decisions about the cost of branding and analyse trends in customer spending