Marketing Coordinator

Permanent/Full Time

1 - 3 Years

First Degree

Security Jobs

Not Specified

• Bachelor’s degree in information Technology or relevant field. • A minimum of 3 years’ experience in a digital marketing or advertising position. • Must have In-depth knowledge of various social media platforms, best practices, and website analytics. Must be Highly creative with excellent analytical abilities. • Must have Outstanding communication and interpersonal skills. • Must be Up to date on the latest trends and technologies in digital marketing.

2022-04-14

The role holder will to lead our digital marketing effort and be responsible for all aspects of our marketing operations.  The central goal is to help grow our brand’s influence locally while increasing brand loyalty and awareness.

Responsibilities and tasks include:

• Website:  optimising SEO’s (search engine optimization) ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s (key performance indicator)


• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work.


• Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and INSTAGRAM and other platforms to expand our social media audience base.


• Advertising: Coordinating online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition, you will maintain our presence on third party sites, keeping all messaging current.


• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.


• Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work


• Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate


• Other: Keeping up to date with the latest trends and best practices in online marketing and measurement.

Tema

Greater Accra

Tema