The Capital Group Limited

Marketing Coordinator

Permanent/Full Time

1 - 3 Years

Higher National Diploma

Project Management Jobs

Not Specified

Minimum of an HND is required At least 1-3 years work experience Must be Goal oriented/Result Oriented Must Reside around Laterbiorkorshie, Dansoman, Mamprobi or its surrounding environment

2020-12-23

The  Marketing Officer is responsible for implementing marketing strategies that will achieve maximum profits, increase growth and market penetration within assigned market segment . 

General Duties

• Develop marketing concepts, objectives, programs and methods to promote existing and future services of the Company.


• Design and develop marketing strategies.


• Identify new market for services.


• Develop innovative marketing strategies and improve existing strategies to increase productivity and sales.


• Determine niche market for the Company’s services and analyze competitor data.


• Establish, develop and maintain business relationships with current customers and prospective customers to generate new business for the organization’s services.


• Establish contacts via calls and personal visits or presentations to existing and prospective customers.


• Develop clear and effective written proposals/quotations for current and prospective customers.


• Facilitate the resolution of customer problems and complaints.


• Analyze the domestic/foreign market’s potential and determine the value of existing and prospective customer’s value to the Company.


• Create and manage a customer value plan for existing customers highlighting profile, share and value opportunities.


• Furnish management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new services.


• Keep Up-to-date information on service applications, technical services, market conditions, competitive activities, advertising and promotional trends through literature and consultation with other marketing and technical experts.


• Create marketing campaigns and executing them.


• Creating and developing new innovative ways to communicate the Company’s message to existing customers.


• Contribute to the annual  marketing plan.


• Plan and project manage marketing events and evaluate their success.


• Evaluate the effectiveness of all marketing activity.


• Develop and implement an internal marketing programme.


• Support the marketing manager in day to day marketing activities.


• Prospect for new clients for the branch and follow up on existing ones.


• Conduct market research to identify new market opportunities and competitive services by identifying and evaluating service characteristics, market share, pricing, and advertising; maintain research data base.


• Any other activities that may be directed and assigned to you by the manager.


• Sell company service to prospective company.

Lartebiokorshie

Greater Accra

No.5, 1st Zoti Link, Laterbiokorshi