• Making marketing reports and updating database.


• Managing walk-ins and receptions


• Keeping track of material movement and front office, back office and admin work.


• Counseling the students & converting into admissions.

Website and other e-marketing communications

•  Collating material and editing copy for the Institute's monthly newsletter, and circuited to internal and external audiences


•  Updating the Institute's Facebook and Twitter accounts


•  Updating information about the Institute on external  websites and directories


•  Creating up-to-date web content, to pass to the Web Development Officer and Web Designer as necessary


•  Providing ideas and input into the development of new marketing material

Marketing collateral and publicity material

•  Preparing marketing collateral for the School's corporate relations activities, working with the Head of Marketing and External Relations


•  Preparing PowerPoint presentations for senior academics at recruitment events and conferences


•  Coordinating and writing the School's entries into Institute prospectuses- both hard copy and online, including liaison with Postgraduate and Undergraduate Admissions


•  Assisting the Director in compiling media plans

Public Relations

•  Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary


•  Maintaining a photo library and arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with School staff and students


•  Updating the School's PR notice boards.

Advertising (printed media, outdoor and new media)

•  Supporting the Marketing Manager in booking, designing and tracking advertising for the School as required


•  Creative input into new advertising campaigns Liaison with the School's advertising agency, designers and printers (in-house and external)


•  Assistance with proofreading, copy writing, editing copy and information collection

Exhibitions and recruitment visits

•  Coordinating the Institute's presence at exhibitions both nationally and internationally


•  Representing and promoting the Institute at national and international exhibitions and providing market analysis post event


•  Managing the supply of literature to the International Office and collating and dispatching literature and other display material to exhibition venues worldwide


•  Ensuring prompt follow-up by academics/ programme managers of exhibition enquiries/ leads

Market analysis & planning and new programme development

•  Input into the Institute's and independent School's marketing plans: gathering market intelligence and working with the Marketing Manager/Director to analyse results in relation to the School's marketing plans.


•  Supporting the Marketing Manager/Director in planning, researching and coordinating the school's overseas recruitment, liaising with relevant parties both internal to the Institute and externally.

Market Intelligence

•  Gathering information on competitor schools and programmes.


•  Also gathering information on our programmes and other forms of for use in rankings market analysis