Our client, a reputable company within the cement manufacturing industry is looking for a highly proactive and goal-oriented Marketing Officer to assist with the operations of the company.

ROLE PROFILE

The successful candidate will be responsible for driving brand awareness and engagement among key stakeholder segments with a focus on executing strategies to increase the company’s visibility and preference within the target market. He / She will also perform the following duties:

DUTIES/RESPONSIBILITIES:

• Develop and implement a comprehensive brand awareness campaign targeting block makers.


• Monitor and analyse campaign performance, provide regular reports on key metrics and make adjustments where necessary.


• Organize and attend marketing events and activities to raise brand awareness and showcase the company's products.


• Contribute to the development and implementation of effective marketing strategies to achieve the company's brand growth objectives.


• Collaborate with the Marketing Manager to oversee the day-to-day operations of the marketing department.


• Enhance social media engagement across LinkedIn, Facebook, and Instagram with a focus on engagement.


• Develop and execute internal communication strategies to foster brand advocacy among employees.


• Plan and execute advertising and promotional campaigns across various media channels, including social media and print media.


• Liaise with internal and external stakeholders, as well as vendors, and block makers to ensure the successful execution and promotion of marketing initiatives.


• Monitor the performance of marketing activities and campaigns while evaluating their success using relevant metrics and analytics.


• Prepare compelling marketing content for various publications and oversee its distribution to target audiences.


• Conduct market research to identify opportunities for product promotion, brand enhancement, and business growth.


• Collaborate closely with cross-functional teams to ensure product alignment and effective execution of brand initiatives.


• Foster a cohesive teamwork environment to drive collective success.


• Collaborate with relevant stakeholders to create effective strategies that drive brand awareness and promote engagements.


• Touch base across all departments within the company to facilitate effective teamwork and productivity.


• Ensure the maintenance and proper use of company-assigned electronic devices i.e., laptops and accessories, mobile phones, MIFI etc.


• Perform any other duties as assigned.