Brand Executive ( Kumasi Based )
Logistics Clerk Information
3 - 5 Years
Food and Beverage Jobs
GH¢1,000.00 - GH¢2,000.00
• HND or First Degree in Social Sciences or Marketing related field. • Working experience of at least 3 - 5 years in a leading FMCG Company with exposure in the field of Market Research and Media Buying • Computer Literacy - Must be familiar with Excel, Word processing and Power point software packages • Good communication skills in English and local Languages ( Akan )
- Assist in developing brand strategies and executing marketing programs to achieve or exceed overall corporate financial goals
- Assist in developing brand's long-term strategy in terms of positioning, unique selling points, target audience, etc.
- Support in developing marketing plans for the brands that are in line with long-term brand objectives and strategies.
- Implement and lead execution of all consumer communications including promotions, advertising, packaging, etc.
- Provide analysis and in-depth understanding of category including competitive product positioning and performance evaluations
- Assist in the development of product and consumer research
- Support the marketing team in the development of trade marketing programs, retail merchandising and sales materials communication
- Liaise between the brand team and the advertising agency in terms of creative development
- Analyze the effectiveness of sales promotions and measurement of the impact of brand messages
- Suggests and recommends strategies to increase brands' share of the
market and promote profitable margins and sales
- Monitor and review marketing activities geared towards sustaining brand's integrity among its populace