Our client is seeking to hire a passionate and results-driven individual to join the company’s dynamic team as a Digital Marketing Executive.

ROLE PROFILE

The selected candidate will be entrusted with advising and supporting multiple small businesses across various industries in the development, execution, and optimisation of their digital marketing strategies. He/she will work closely with the company’s clients to ensure all digital marketing efforts are aligned with well-established industry best practices and are executed flawlessly.

DUTIES / RESPONSIBILITIES

• Collaborate with clients to understand their business goals, target audience, and competitive landscape. Provide expert advice on how to leverage digital marketing to achieve their objectives.


• Design and recommend digital marketing strategies that encompass SEO, SEM, social media marketing, content marketing, email marketing, and paid ads.


• Develop tailored digital marketing campaigns for each client, considering their industry, target audience, and unique selling propositions (USPs).


• Assist in managing client budgets for digital marketing campaigns, ensuring efficient allocation of resources across channels for maximum ROI.


• Oversee the full lifecycle of digital marketing campaigns, from planning and execution to monitoring and optimisation.


• Track and analyse campaign performance using tools like Google Analytics, SEMrush, and social media insights to ensure KPIs and objectives are being met.


• Identify opportunities for improvement and optimisation across all channels (e.g., A/B testing, conversion rate optimisation, retargeting strategies).


• Support content creation efforts, including blog posts, social media content, newsletters, and ads, ensuring content aligns with SEO and audience engagement best practices.


• Implement and manage Search Engine Optimisation (SEO) strategies, including on-page and off-page optimisation, keyword research, technical SEO, and content optimisation.


• Manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), including ad creation, budget management, bid strategies, and audience segmentation.


• Create and deliver detailed performance reports to clients, including insights on campaign results, conversion rates, audience engagement, and ROI.


• Regularly meet with clients (virtually or in person) to provide updates, discuss results, and refine strategies as needed.


• Serve as the primary point of contact for clients, building strong relationships and acting as a trusted advisor.


• Stay updated on the latest digital marketing trends, tools, and best practices. Provide clients with insights into new and emerging strategies that can drive their business forward.


• Perform competitor research to understand the digital marketing strategies employed by competitors in each industry and identify opportunities for differentiation.