The Good Life Show announces its line-up of strategic partners for the Johannesburg event, which clearly demonstrates how opinion forming organisations are increasingly committed to working together in advancing healthier lifestyles, sustainable business practices and innovation across the food, wellness and conscious living sectors.

The Good Life Show, which takes place between 18th and 20th of September 2026 at the Sandton Convention Centre, continues to assert its authority as Africa's premier event of its kind by combining an engaging consumer experience with an expanded business-to-business (B2B) programme that connects brands with buyers, retailers, distributors and industry leaders. Together, these partnerships reflect the show's growing influence as a catalyst for collaboration, education and commercial opportunity across Africa's fast-growing better-living economy.

Meet the Strategic Partners

ATLANTA BLACK CHAMBERS GLOBAL OPPORTUNITIES COMMITTEE
The committee connects African-descended businesses with international markets, investment opportunities and strategic partnerships, helping businesses expand their global reach.

BLACK BEAUTY INDUSTRY INITIATIVE
Dedicated to advancing Black-owned beauty businesses, the initiative promotes entrepreneurship, innovation and collaboration within the rapidly growing beauty and personal care sector.

CSP-SA (CULINARY & SERVICE PROFESSIONALS SOUTH AFRICA)
Representing South Africa's culinary and hospitality professionals, CSP-SA promotes excellence through professional development, skills training and industry collaboration.

DIABETES SOUTH AFRICA
One of the country's leading health organisations, Diabetes South Africa promotes awareness, education and healthier lifestyles to improve the wellbeing of South Africans.

ECOCERT SOUTH AFRICA
An internationally recognised certification body, ECOCERT supports sustainable agriculture and responsible production by helping businesses achieve globally respected environmental and organic certifications.

FEDHASA
The Federated Hospitality Association of South Africa represents the country's hospitality industry and plays an important role in supporting tourism, accommodation, restaurants and food service businesses.

GEHEM
Representing exporters of Madagascar's essential oils and natural extracts, GEHEM helps connect international buyers with high-quality natural ingredients and products.

GS1 SOUTH AFRICA
GS1 South Africa helps businesses improve product identification, traceability and supply-chain transparency through globally recognised standards, creating greater trust between producers, retailers and consumers.

HEART & STROKE FOUNDATION SOUTH AFRICA
The Foundation works to reduce preventable heart disease and stroke by promoting healthier eating habits, physical activity and public education.

LOVE MACADAMIA (WORLD MACADAMIA ORGANISATION)
Love Macadamia raises awareness of the nutritional benefits and versatility of macadamias while supporting the continued growth of the global industry.

PAN SOUTH AFRICA (PHYSICIANS ASSOCIATION FOR NUTRITION)
PAN South Africa advocates for evidence-based nutrition and supports healthcare professionals in promoting healthier dietary choices.

PGS SOUTH AFRICA
PGS South Africa promotes Participatory Guarantee Systems that provide affordable, community-based organic certification for local producers.

PLANT BASED FOODS ASSOCIATION (USA)
Representing the United States' plant-based food industry, the association supports innovation, education and the continued growth of plant-based products worldwide.

SADC BUSINESS COUNCIL
The SADC Business Council encourages regional trade, investment and economic cooperation by strengthening commercial relationships across Southern Africa.

SA OLIVE
SA Olive represents South Africa's olive industry, championing quality, certification, research and consumer education while supporting the country's premium extra virgin olive oil producers.

SAOSO (SOUTH AFRICAN ORGANIC SECTOR ORGANISATION)
SAOSO works to grow South Africa's organic sector through advocacy, collaboration and the promotion of sustainable farming practices.

SDG2 ADVOCACY HUB – CHEFS' MANIFESTO
The Chefs' Manifesto is a global network of over 2000 chefs, convened by the SDG2 Advocacy Hub, to explore how they can help deliver a resilient food system. As chefs bridge the gap between farm and fork, the Chefs' Manifesto empowers chefs with a framework tied to the United Nations Sustainable Development Goals, consisting of simple, practical actions chefs can take to champion good food for all.

SYMABIO
Representing Madagascar's organic agriculture sector, SYMABIO supports sustainable production and helps members access international markets.

U.S. AFRICA TRADE DESK
The U.S.-Africa Trade Desk facilitates two-way trade between Africa and the United States by connecting producers with buyers and opening new export opportunities for African products.