"ForLife" Launches to Strong Market Response at WAMPEX 2026

HMD and Tuboshu complete first enrolments in Accra as operators activate lifetime machine protection

HMD Ghana Ltd. has reported a strong and immediate market response to the debut of ForLife at WAMPEX 2026, held from 3 to 5 June at the La Palm Royal Beach Hotel in Accra, Ghana. The programme — the first lifetime heavy equipment protection solution of its kind, available upon request alongside any new Tuboshu machine purchase through HMD and other dealers — drew sustained interest from fleet managers, construction executives, and mining professionals across all three days of the exhibition. First enrolments were completed on the stand, and a robust pipeline of qualified leads has been established.

The launch of ForLife formed part of HMD's broader market presence at WAMPEX 2026, reinforcing its established three-model access proposition — outright purchase, flexible equipment rental, and rent-to-own — applicable across HMD's full portfolio of heavy equipment brands, including Tuboshu.

A Landmark Three Days in Accra

The HMD and Tuboshu stand was among the most active at WAMPEX 2026. The indoor stand hosted a continuous stream of one-to-one meetings, product briefings, and ForLife calculator sessions, while the outdoor display drew consistent crowds for live Tuboshu machines throughout the event. Three machines stood at the centre of the outdoor display, each drawing sustained attention from visitors. The TG220 motor grader impressed with its precision and power. The TF30D diesel forklift proved its manoeuvrability and lifting capacity in tight spaces. The TTL12E solar tower light, capable of running for 24 hours on a single charge, offered a practical solution for sites where power access remains a challenge. Together, the three machines embodied Tuboshu's commitment to purpose-built equipment for demanding African operating conditions.

Delegates from across the region were represented in strong numbers, reflecting both the reach of WAMPEX as a platform and the cross-border relevance of HMD's offering. Genuine spare parts, scheduled maintenance programmes, and operator training through Mr. Machinery Training Institute were also presented as part of HMD's full equipment lifecycle proposition — reinforcing that HMD is not simply a machine supplier, but a long-term equipment partner.

"The conversations at WAMPEX were not exploratory. They were operational. Visitors understood the proposition immediately and wanted to act on it. The response confirmed that the equipment sector has been waiting for something like this." — HMD and Tuboshu Management

What the Market Said

Feedback from professionals visiting the stand centred consistently on three themes: the clarity and simplicity of the pay-per-hour ForLife model, the commercial relief of transferring breakdown risk away from the machine owner, and the flexibility of three distinct routes to machine access — purchase, rental, and rent-to-own — under one roof.

Fleet managers overseeing multi-machine operations expressed strong interest in ForLife's tiered fleet pricing, with several initiating conversations about full-fleet coverage. Rental and rent-to-own generated significant interest among smaller contractors and emerging industry professionals — a segment historically underserved by the market's traditional purchase-only model.

Used equipment operators and resellers noted the value of ForLife's transferability on resale, identifying it as a meaningful differentiator in the secondary market.

Looking Ahead

WAMPEX 2026 is now over, but the work of delivering on every conversation started at the event has only just begun. ForLife is live and available, giving machine owners the certainty they have been asking for without delay or complication. The industry made its appetite for change clear in Accra, and HMD and Tuboshu are moving forward with a single objective: to turn every promise made on the stand into measurable value on the job site.

About ForLife

ForLife is a lifetime heavy equipment protection programme available exclusively with new Tuboshu machine purchases through HMD and other dealers. It covers all mechanical and electrical breakdowns — parts, labour, and field service — through a usage-based hourly rate model, for the full period of machine ownership. Coverage is transferable on resale.

About Tuboshu

Built from decades of hands-on experience across African markets, Tuboshu develops heavy machinery through strategic partnerships with top-tier factories specialising in each product category, rather than relying on a single source. Every machine is engineered for durability, productivity, ease of maintenance, and cost efficiency in demanding African operating conditions. Tuboshu machines are available for outright purchase, rental, and rent-to-own through HMD, its authorised dealer across West Africa. For more information, visit www.tuboshu.co.uk.

About HMD

HMD is a West African dealer of heavy machinery, genuine spare parts, machinery rental, rent-to-own solutions, and comprehensive after-sales services for the mining, construction, energy, and infrastructure sectors. With operations spanning multiple West African countries, HMD supports customers across the full equipment lifecycle. For more information, visit www.hmd.group.