7th Agrofood & Plastprintpack West Africa 2022
Other Events Information
Ghanaian and West African professionals from the agrofood & plastprintpack industries look forward to discuss their business with 98 exhibitors from 21 countries at the 7th edition of agrofood & plastprintpack West Africa 2022.
The exhibitors come from Belgium, Burkina Faso, Egypt, France, Germany, Ghana, Hungary, India, Iran, Italy, Ivory Coast, Morocco, the Netherlands, Nigeria, Poland, South Africa, Spain, Sri Lanka, Türkiye, United Arab Emirates and USA.
Organised by the German trade show specialists fairtrade, in cooperation with its local partner Geovision, this event takes place from 29 November to 01 December 2022 at the state-of-the-art Trade Center Arena at the Accra International Conference Centre.
The exhibition is again supplemented by a 3-day program full of presentations and conferences.
I am delighted to share that Euromonitor will present at the 7th Agrofood & plastprintpack West Africa 2022 taking place in Accra's Trade Center Arena. The 2022 exhibition will be supplemented by a 2-day program full of presentations and conferences from November 29th till 1st of December, organised jointly by fairtrade and AHK Delegation of German Industry and Commerce in Ghana. The event will feature our very own Business Development Consultant, Kendra Stoffberg. Kendra will present a session discussing "Trade Development in Agriculture trends and opportunities", she will focus on the agriculture sector in Africa key themes shaping the industry and trends impacting the industry. Key highlights from the presentation: • While fresh food is the most purchased food type across all income groups in Sub-Saharan Africa, packaged food is the largest fast-moving consumer goods industry in terms of value of sales in the region, with a recorded retail value growth of over 20% last year. • The influx of low-cost smartphones and increased data affordability in the region is expected to support the spread of the mobile app culture and provide growth opportunities for digitalisation across industries. • African consumers are also becoming increasingly aware of health claims and sustainable supply chains, especially in the wake of Covid-19. More and more they are doing their own research into types of ingredients included, types of packaging used and where products come from. • In many African markets agrifood staples like grains, fibres, spices, certain vegetables and teas are being hailed as super foods for their various nutrient and health benefit properties. According to Business Development Consultant, Kendra Stoffberg, "In South Africa, modern retailing is the dominate channel accounting for almost 60% of total retail value. While in Nigeria traditional retailing is the dominant channel. A channel that is often underestimated though, and shouldn't be, because it has one of the widest distribution across the continent, is informal retailing. Although lower-income groups tend to dominate the informal retail space, there is a prevalent misconception that informal markets are exclusively for low-income consumers. But actually, many middle-income Africans also frequent informal markets, especially in spaces where modern retail options are fewer. So this channel is also a good way to reach a large base of diverse consumers". Euromonitor session Agrofood & plastprintpack conference hall Day: November 30, 2022 Time: 15:30 - 16:00 | Accra Find out more at https://bit.ly/3GGaOzw If you would like to speak to our experts or view the presentation under embargo, don't hesitate to reach out. Best Regards, Ayesha QUOTATION POLICY 1. Please cite all references to "Euromonitor International, a market research provider" or "Market research provider, Euromonitor International" when using Euromonitor International's data or insights. 2. Whenever possible, hyperlink our name to our Insights page at https://www.euromonitor.com/insights 3. Please use all provided Euromonitor International's reports and data for reference of the intended party only. Do not share with any third parties and do not publish them. Shall you need to share extracts/data points/insights with your audience, please reach out to one of our communications executives globally.
Visitors are recommended to pre-register online: Pre-registration takes less than 3 minutes and provides you with a printable pre-badge for fast track entry to the exhibition, which will be sent to you by email one day before the event starts. Trade visitors having pre-registered online or presenting an invitation from an exhibitor visit the show free of charge.
Click here to register