Public Relations, Advertising, And Marketing
STUDY SHORT COURSE SHORT COURSE IN
PUBLIC RELATIONS, ADVERTISING, AND MARKETING
18th - 6th December, 2019
This is a three-week (3) intensive course (Evening Session - 5:00 pm - 7:00 pm).
Course Objectives: The course is designed as a refresher course for practitioners and serves as an introductory course for participants who are new in the field of Public Relations, Advertising, and Marketing.
Course Content:
PUBLIC RELATIONS • Introduction to PR • Functions of PR • Research in PR • Public Opinion • Communication Methods in PR
ADVERTISING • Introduction to Advertising • Campaign Planning • Copy Writing • Sales & Advertising Strategies • Ethics of Advertising
MARKETING • Overview of Marketing • Marketing Environment • Understanding Buyer Behaviour • Strategic Marketing Planning • Customer Care
COURSE FEE: GH¢1,300.00 BANK: Zenith Bank (any branch) ACCOUNT NUMBER: 6010160472
Application forms are available at GH¢50.00 at the Institute’s Reception or download at the website, www.gij.edu.gh.
Completed forms should be submitted with one (1) passport size photograph.
For more details, please contact: 0302 228336/0277 446096/0244 211964
.