Business Interactive consultinG
Business Interactive consultinG (BiG) can boast of personnel with over 20 years experience in talent and resources in all fields of market research, to proficiently manage market research project of any magnitude. Our management team has been undertaking market research in this sub region for over 10 years. We offer efficient quantitative and qualitative research techniques and our services include; Habits and Attitudes studies Continuous Tracking studies Customer Satisfaction studies/Mystery shopping Employees Satisfaction studies Concept development/Product testing Pre and Post launch studies Brand Image studies Corporate Image studies Advertising/Concepts testing Audience measurement studies Price sensitivity studies Retail/Distribution studies (audits) Our Management team are members of the following reputable market research organizations: European Society Of Opinion And Market Research (ESOMAR) South African Marketing Research Association (SAMRA) American Marketing Association (AMA).