A.Heritage Product Line The A.Heritage product line is designed to promote the ideas of self-improvement and self-empowerment through self-respect and self-responsibility. Take Pride A unique aspect of the A.Heritage product line is our Take Pride slogan. We at A.Heritage believe that it is only when people Take Pride and responsibility in themselves, and are confident in who they are and where they are going in life, can they truly be supportive of themselves, family, friends, community, nation, and nature —planet Earth. To Take Pride is to have a high opinion of one's own dignity, importance, merit, and value, whether as cherished in the mind or as displayed in bearing, conduct, attitude, and style.

People who Take Pride understand the precepts of being responsible. They know that taking pride starts at the individual level.

If you want to be treated right, you must treat other people right, and the way you treat yourself is the way other people will treat you. A The "A" in A.Heritage allows our customers to uniquely identify with our products. The letter "A" can represent a varied group of people and cultures (e.g.

Any, All, African, Asian, Australian, Arabian, American —native or otherwise, Alpha —the human race, etc.) Heritage In nature, diversity is the key to survival. Planet Earth is a model of diversity.

At birth, the most important gift we inherit is life. As we grow, we each develop a unique sense of identity.

This life and identity can only grow and flourish if we each develop a great sense of pride and responsibility in who we are as individuals. Only then can we truly have a positive influence on ourselves, family, friends, community, nation, and nature —planet Earth. The Lion A.Heritage is represented by the most courageous of all animals, The Lion.

It symbolizes confidence, justice, courage, strength, focus, and self determination. Lions live and work together as a Pride.

Humans too are part of a Pride, whether it be our family, friends, or community. Lions live in harmony with one another having one common goal: SURVIVAL OF THE PRIDE. Join the Pride No matter where you have been in life, or where you are going, you must hold your head up high as the Lion does, taking pride in your heritage and in who you are as an individual. So whatever the occasion, no matter who you are, dress with pride and confidence, and Take Pride.

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