World was created by the startup Tools for Humanity in 2019, and originally launched its app in 2023. The company says that, in a world roiled by AI-generated digital fakery, it hopes to create digital “proof of human” tools that can help separate the humans from the bots.

During a small gathering at World’s headquarters in San Francisco on Thursday, Altman and World’s co-founder and CEO, Alex Blania, briefly introduced the new version of the app (which developers have termed a “super app”) before the product team took over to explain the new features. During his remarks, Altman said that the concept for World grew out of conversations he and Blania had had about the need to create a new kind of economic model. That model, based around web3 principles, is what World has been trying to accomplish through its verification network. “It’s really hard to both identify unique people and do that in a privacy-preserving way,” said Altman.

World Chat, the app’s new messenger, seems designed to do just that. It uses end-to-end encryption to keep users’ conversations safe (this encryption is described as being equivalent to Signal, the privacy-focused messenger), and also leverages color-coded speech bubbles to alert users to whether the person they’re talking to has been verified by World’s system or not, the company said. The idea is to incentivize verification, giving people the power to know whether the person they’re talking to is who they say they are. Chat was originally launched in beta in March.

The other big feature reveal on Thursday was an expanded digital payment system that allows app users to send and receive cryptocurrency. World app has functioned as a digital wallet for some time, but the newest version of the app includes broader capabilities. Using virtual accounts, users can also receive paychecks directly into World App and make deposits from their bank accounts, both of which can then be converted into crypto. You don’t have be verified by World’s authentication system to use these features.

Tiago Sada, World’s chief product officer, told TechCrunch that part of the reason chat was added was to create a more interactive experience for users. “What we kept hearing from people is that they wanted a more social World app,” Sada said. World Chat is designed to fill that need, creating what Sada says is a secure way to communicate. “It took a lot of work to make this feature-rich messenger that is similar to a WhatsApp or a Telegram, but with encryption and security of something that is a lot closer to Signal,” Sada said.

World (which was originally called Worldcoin) deploys a unique authentication process: Interested humans get their eyes scanned at one of the company’s offices, where the Orb — a large verification device — converts the person’s iris into a unique and encrypted digital code. That code, the verified World ID, can then be used by the person to interact with World’s ecosystem of services, which are available through its app.

The addition of more social-friendly features is clearly meant to drive broader adoption of the app, which makes sense since scaling verification is the company’s main challenge. Altman has said that he would like the project to scan a billion people’s eyes, but Tools for Humanity claims to have scanned less than 20 million people.  

Since standing in long lines at a corporate office to have your eyeballs scanned by a giant metallic ball may seem slightly less than enticing to some users, the company has already sought to make its verification process less cumbersome. In April, Tools for Humanity announced its Orb Minis — hand-held, phone-like devices — that allow users to scan their own eyes from the comfort of their homes. Blania previously told TechCrunch that, eventually, the company would like to turn the Orb Minis into a mobile point-of-sale device or sell its ID sensor tech to device manufacturers. If the company takes such steps, it would drop the barrier to verification significantly, potentially inspiring much more widespread adoption.