info@businessghana.com
Design platform Figma is partnering with Google to add more AI features, the company announced on Thursday. While Figma had previously introduced AI app-building tools of its own, the new integration with Google will bring several Gemini models to the design software to address what Figma says are the “evolving needs” of product designers and their teams.
With the partnership, Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 will be added to Figma’s toolset, while the company maintains its relationship with Google Cloud.
Gemini 2.5 Flash will be integrated into the process for editing images and Figma’s image generation capabilities, allowing the software’s 13 million monthly active users to make AI images with a prompt and request changes. The company believes the addition will speed up workflows, citing earlier tests of Gemini 2.5 Flash in its product, where users experienced a 50% reduction in latency for the company’s “Make Image” feature.
The partnership is now one of several from top AI makers, intent on integrating their models within existing apps with large user bases as they seek to establish dominance in a tight race for consumer adoption. This week, for instance, OpenAI announced that its users could “chat” with apps inside ChatGPT, including those from Spotify, Booking.com, Expedia, Coursera, Zillow, Canva, and others. Figma was also in that list, indicating the Google Gemini deal is not an exclusive one.
The news of the Figma deal arrives alongside Google’s announcement of Gemini Enterprise, an AI-powered conversational platform designed to bring AI to enterprise customers within their existing workflows. That means users would be able to chat with their company’s documents, data, and applications, and engineers would have access to tools to build and deploy AI agents or use a suite of existing agents.
Google positioned the news as a win for AI’s potential to increase efficiency and improve workflows — something companies would presumably pay for as they come to rely on the integrations. That’s a strategic move at a time when consumers are driving AI profits, while GenAI pilots at companies often fail.
To counter this, Google noted that 65% of Google Cloud customers are using its AI products.
Alongside the Figma deal, Google also announced AI deals with GAP, Gordon Foods, Klarna, Macquarie Bank, Melexis, Mercedes, Signal Iduna, Valiuz, and Virgin Voyages. These join existing partners using Gemini, like Banco BV, Behr, Box, DBS Bank, Deloitte, Deutsche Telekom, FairPrice Group, the U.S. Department of Energy, and others.
