It might have been a brat summer, but Apple thinks it’s “glowtime” for its iPhone 16 event. The company announced that it will host the event to unveil new devices on September 9 at 10 a.m. PT / 1 p.m. ET.

The event will take place at the Steve Jobs Theater on Apple’s campus. But for people who won’t be present in person, they can tune in here or watch the stream on Apple’s website.

We will likely see the new iPhone 16 series of phones, which boast new features. For example, the Pro models might have a dedicated button to take photos, according to reports. A button to take pictures? What a novel concept. But all models will get an action button, which was limited to the iPhone 15 Pro and the iPhone 15 Pro Max last year.

Apple unveiled its AI suite, Apple Intelligence, at WWDC 2024 and has rolled out some features to the 15 Pro models through developer betas. These features will make their way to consumers with the public release of iOS 18. Plus, Apple might offer some Apple Intelligence-powered features exclusively for the iPhone 16 lineup.

The company may also possibly launch the Apple Watch 10 with a bigger screen and a new powerful chip. Plus, we could see two new AirPods.

As always, TechCrunch will be covering the event, bringing you news as it happens.