Apple will unveil its iPhone 16 lineup on September 9, as the company has started sending out press invites on Monday for the upcoming event. The official announcement comes as previous reports had claimed that the event would take place on September 10.

Apple is using the tagline “It’s Glowtime” for the event, which will take place at the Steve Jobs Theater at Apple Park at 10 a.m. PT/ 1 p.m. ET.

As always, rumors about what the event will include have surfaced over the past few weeks and months. For instance, reports have suggested that the iPhone 16 lineup will include larger screens on the Pro models and a new button dedicated to taking pictures. The idea behind the feature is to make it easier to capture content in landscape mode. All of the iPhone 16 models are expected to launch with the Action Button, which was previously only available on the iPhone 15 Pro line.

Plus, it’s possible that the event could include the unveiling of the Apple Watch Series 10, which is said to have a bigger screen and new chip to make the device more powerful. We may also see two versions of new AirPods.

The phones are also expected to support Apple’s suite of AI features, dubbed Apple Intelligence, which were announced earlier this year.

In addition, it’s likely that Apple will make iOS 18, iPadOS 18, macOS Sequoia, watchOS 11 and its other major operating system updates go live soon after the event.