In a major announcement today, the renowned global online betting and gaming brand, Betway, has secured an impressive partnership with the Arsenal men's team, solidifying its position as the Official Global Betting Partner.
The multi-year deal is the latest addition to Betway's burgeoning football portfolio, which already includes notable partnerships in the English Premier League with West Ham as Principal Partner and Brighton as Official Global Partner. Additionally, Betway has inked agreements with clubs in La Liga and the Bundesliga.
This exciting collaboration is set to elevate the supporter experience by delivering global activations and exclusive content across various social media platforms. As part of the partnership, Betway's branding will grace the advertising boards at the iconic Emirates Stadium, which boasts a capacity of 60,000, during all domestic matches in the Premier League, FA Cup, and Carabao Cup. This move aims to increase the brand's visibility among Arsenal supporters worldwide.
Arsenal, a club with a strong connection to Africa, has captivated fans across the continent for years with its attractive brand of football and a history of signing numerous African stars. Betway, recognizing this fervent fanbase, is keen to strengthen its partnership with the club.
In a responsible gaming initiative, Betway will provide comprehensive Code of Conduct and Responsible Gaming training to all players and staff at Arsenal. This training will cover regulations and educate participants about gambling-related harms, as well as the tools and support available to mitigate these issues. This commitment complements Arsenal's ongoing efforts, in collaboration with the FA and PFA, to support players in this crucial area.
Anthony Werkman, CEO of Betway Group, expressed his enthusiasm for this milestone partnership, stating, "Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as the Official Global Betting Partner of English Premier League side, Arsenal."
He further added, "We're excited to work together to deliver great content and experiences for Arsenal's huge global supporter base, and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices."
Juliet Slot, Chief Commercial Officer at Arsenal, welcomed Betway to the Arsenal family of partners, highlighting the club's growing commercial strength. She stated, "We are pleased to announce Betway as our official global betting partner... We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling."
Beyond football, Betway has been actively expanding its sponsorship portfolio, securing partnerships in various sports, including tennis, cricket, horse racing, NBA, and the NHL. This latest collaboration with Arsenal underscores Betway's commitment to enhancing fan engagement and promoting responsible gaming across the sports landscape.