Communication, Digital Technology and Innovations Minister, Samuel Nartey George, has described as “unprecedented” MultiChoice Africa’s move to give Ghanaian DStv subscribers between 33% and 50% more value, rejecting claims that the company had offered similar packages in the past.
The Minister said the new arrangement was a major concession targeted specifically at the Ghanaian market.
Speaking in an interview with Bernard Avle on Channel One TV’s The Point of View, Mr. Sam George said: “I have heard people say that DStv has done this before; that is not correct. That is why the presser I did, I said this is unprecedented in DStv’s own marketing modules.”
He explained that, in the past, DStv promotions only applied to active subscribers who renewed their packages before expiry and lasted just one month.
“What DStv has normally done is that you must be an active subscriber, you must renew before the expiration of your current subscription, and you enjoy it for only one month. What we have done with them is a bouquet agonistic,” he said.
Mr. George stressed that government remains committed to ensuring fairness in pay-TV pricing and service delivery for Ghanaian consumers.
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