With over 1,300 attendees, 120 speakers, and 50 sessions in its first two years, AMF continues to set the standard for engaged, inclusive events that advance media practices and amplify African voices. This year's theme, "Bridging Gaps, Connecting Media Futures," aims to address structural, technological, and cultural challenges in African media while building pathways for collaboration and representation.
"The Africa Media Festival is our annual creative recharge station. It's like finding an oasis in the desert, except we are guzzling inspiration and fresh ideas instead of water. This year, we're jazzed to see how the media and creative world have been doing their version of a glow-up, keeping pace with shifting audience vibes and the tech rollercoaster we're all riding. We can't wait to hear your stories, your wins, and even your 'What-was-I-thinking?' moments, " said Maurice Otieno, Executive Director at Baraza Lab.

What to Expect at AMF 2025
The two-day event will provide attendees various experiences tailored to learning, networking, and exchange. These include:

•     Ignite Talks: Brief, impactful sessions exploring new ideas and perspectives.
•     Workshops: Practical, hands-on opportunities to engage with emerging trends and tools in media.
•     Unconference Sessions: Participant-led discussions designed to encourage candid dialogue.
•     Demos: A showcase of innovative storytelling techniques and media technologies.

"This year, the Africa Media Festival is all about spotlighting the unsung heroes of the media industry—those whose work often goes unnoticed but drives significant impact. Attendees can look forward to dynamic sessions on how to stand out in today's saturated content creation landscape, thought-provoking discussions led by social impact media practitioners on the power of representation, and practical workshops tailored for young media professionals across Africa. Our evening concerts promise unforgettable performances when the sun sets, including surprise acts that we believe you'll all enjoy. Come ready to connect with media and creative professionals, gain valuable insights, and celebrate the ever-evolving media world." Martie Mtange, Deputy Curator Africa Media Festival.

The Why of AMF 2025
AMF's mission goes beyond the event itself. By creating opportunities for collaboration across sectors, regions, and generations, the festival seeks to strengthen the connections that drive growth and representation in African media.

Lisa Muchangi, Marketing and Communications Manager at Baraza Lab, expressed, "Africa Media Festival is where the heart of our media and creative community comes alive. It's a space for collaboration, learning, and building connections beyond the event. Whether you're a storyteller, innovator, or media leader, you can join a collective actively shaping the narratives that matter."
AMF 2025 ensures that its program and audience reflect the continent's diversity. Voices from rural creators, independent media, and marginalised communities will share the stage with established professionals and industry leaders, contributing to an event that is as inclusive as forward-thinking.
The festival serves as a starting point for ongoing dialogue and collaboration. Through pre- and post-event activities such as industry workshops, regional forums, and online engagement, AMF remains an active participant in shaping the future of African media.

AMF 2025 is proud to collaborate with media houses, industry leaders, and philanthropic organisations who share its vision of transforming the African media ecosystem. The introduction of the AMF Ambassador Program will further amplify the festival's message, leveraging influential voices from Kenya, South Africa, Nigeria, Uganda, Tanzania, and beyond.
Africa Media Festival 2025 offers a valuable opportunity to join a growing movement celebrating African stories and building connections across the media community.

For more information and to register, visit www.africamediafestival.com.