The success of its educational content, including explainer videos and product tutorials, and notably its content around its leading partnership with Cristiano Ronaldo aimed at bringing new users and fan engagement in the blockchain ecosystem through Web3, are attributed to the fast growth of Binance's YouTube channel.

"Finance" has ranked among the top three YouTube searches globally over the past five years, according to Google. Binance Chief Marketing Officer (CMO), Rachel Conlan, explains this trend and how Binance's YouTube content supports its goal of driving sustainable financial innovation and adoption through education.

 "Our goal is to build the industry responsibly by educating people about Web3 and crypto. YouTube is a key part of this strategy, reaching a global audience that is more financially curious and literate than ever. The fast adoption of crypto shows that digital assets are becoming a significant part of the global economy," said Conlan.

 In June 2024, Binance surpassed 200 million users, doubling its user base in just two years. This rapid growth signals a broader shift from early adopters to the early majority in the crypto industry. "Reaching 200 million users reflects the growing financial curiosity and awareness among the broader public," said Conlan. "To celebrate achieving this milestone, we'll enhance our YouTube content, focusing on edutainment and new content series to position Binance as the go-to platform for the next one billion users, furthering financial freedom worldwide.