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In a groundbreaking revelation, ASICS has unveiled findings from the most extensive global study ever conducted on the gender exercise gap, which illuminates a direct, positive correlation between exercise and mental health in women. According to the study, women who engage in regular physical activity report being 52% happier, 50% more energized, 48% more confident, 67% less stressed, and 80% less frustrated.
However, the research, led by Dr. Dee Dlugonski and Professor Brendon Stubbs, also brings to light a concerning trend: over half of the women worldwide are reducing their physical activity or ceasing to exercise altogether, thereby forgoing the myriad benefits of regular movement. This alarming statistic is part of the reason ASICS has launched the 'Move Her Mind' campaign, aiming to address and bridge the gender exercise gap.
The study, which spanned from June to September 2023, involved over 25,000 participants across more than 40 countries and revealed that women face universal barriers to exercise, including time constraints, low self-confidence, and intimidating environments. Surprisingly, the study also uncovered a significant perception gap between genders, with men underestimating the challenges women face, particularly regarding time pressures.
Despite these challenges, the research found a silver lining: grassroots movements and individual efforts worldwide are making strides in encouraging women to stay active. Friends and community play a crucial role, with over a third of women stating they are most influenced by their peers rather than public figures.
In response to these findings, ASICS is not only raising awareness but also celebrating those who are making a positive impact on women's fitness levels. The company is showcasing stories and initiatives through its Move Her Mind platform, offering resources, activities, and tips to motivate more women to incorporate exercise into their lives.
Tomoko Koda, Managing Executive Officer for ASICS, emphasized the company's commitment to promoting mental and physical well-being through exercise. "The results of our study underscore the importance of movement for mental health, particularly among women," said Koda. "Through Move Her Mind, we aim to empower and inspire women worldwide to overcome barriers and experience the life-changing benefits of exercise."
ASICS invites individuals and organizations worldwide to share their stories and contributions toward supporting women's fitness through the Move Her Mind platform, marking a collective step toward a healthier, more inclusive world this International Women's Day.
For more information and to join the movement, visit ASICS Move Her Mind
