The opportunities for investors to play a part in Africa’s social and economic development by providing more of its rapidly growing population with clean, reliable power are highlighted in a new Growth & Recovery video produced by Oxford Business Group in partnership with the world-class solutions provider JESA.

Titled ““Powering Africa: Green Opportunities” and available in English and French, the video can be viewed at https://oxfordbusinessgroup.com/news/powering-africa-green-energy-opportunities-rapidly-growing-region

OBG’s Growth & Recovery videos are among the latest additions to the company’s suite of research tools, providing essential information on developments across key economic segments and their prospects for future growth, as the global economy moves towards recovery.

In the video, OBG’s narrator noted that Africa’s fast pace of growth had heightened the need to bridge the significant gaps in power provision across the continent.

“Sub-Saharan Africa is one of the fastest-growing regions in the world, with a population projected to more than double, from 1.1bn in 2019 to around 2.5bn by 2050. Today, more than half of the region’s population has no access to power” he commented.

He also said that Africa was well placed to make renewables a key part of its future energy mix, boasting considerable potential across the solar, wind, hydro and geothermal segments. Focusing on sustainability, he added, would help the continent capitalise on its sources of renewable energy.

Hicham Kabbaj, JESA’s Managing Director, said rapid population growth and the ongoing urbanisation under way across much of Africa had heightened the need to make new power infrastructure there a priority.

“The potential for developing green sources of power generation in the region is huge, as the solar and wind projects already established in both cities and rural communities show,” he said. “Moves to boost the role of renewables in the energy mix will also help with broader efforts to make new growth both sustainable and equitable at a time when investors are keen to seek out projects that have given weight to ESG principles.”

Commenting ahead of the launch, Marc-André de Blois, OBG’s Director of PR and Video Content, agreed that while Africa faced several challenges in its efforts to develop the region’s power infrastructure, the potential rewards were considerable, as the Group’s Growth & Recovery video showed.

“Our broadcast highlights the positive developments under way in Morocco, which has already built major industry expertise following the country’s pledge to make more than half of its capacity renewable by 2030” he said. “As well as highlighting the hurdles Africa faces in terms of infrastructures, we’ve been able to shine a spotlight on a renewable energy ecosystem that has succeeded in gaining the confidence of a wide range of stakeholders.”

The Growth & Recovery video on Africa forms part of a series of tailored broadcasts that the global research and advisory company is currently producing with its partners, alongside other highly relevant, go-to research tools, including a range of country-specific outlook articles and interviews.

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About Oxford Business Group

Oxford Business Group (OBG) is a global research and advisory company with a presence in over 30 countries, spanning the Middle East, Africa, Asia and the Americas. It is recognised internationally as a distinctive and respected provider of on-the-ground intelligence on world’s fastest-growing markets, termed The Yellow Slice, in reference to OBG’s corporate colour.

Through its range of products - Economic News and Views; OBG CEO Surveys; OBG Events and Conferences; Global Platform, which hosts exclusive video interviews; and The Report publications – as well as its Advisory division, OBG offers comprehensive and accurate analysis of macroeconomic and sector-level developments for sound investment opportunities and business decisions.

OBG provides business intelligence to its subscribers through multiple platforms, including its direct subscribers, Dow Jones Factiva subscribers, the Bloomberg Professional Services subscribers, Refinitiv’s (previously Thomson Reuters) Eikon subscribers and more.

About JESA

Created in 2010, with more than 1600 employees, JESA is a world-class solutions provider with an African DNA, and the largest engineering group in Morocco and one of the leaders in Africa.
JESA is a joint venture between two world leaders, the OCP Group, a world leader in phosphates and derivatives, and the Australian Worley Group, one of the world's largest providers of technical, professional and construction services.

Specializing in engineering, urban planning, project management and consultancy, JESA offers a complete range of services, covering all phases of projects from feasibility studies to construction management and assistance with commissioning or maintenance. Headquartered in Casablanca, Morocco, JESA has offices in Rabat, Abidjan, Dakar, Addis Ababa, Lakeland (USA), and Cotonou. The group is also active in Côte d'Ivoire, Benin, Guinea, Ethiopia, and Rwanda and operates in various fields, including phosphate, mining and minerals, chemicals, transportation, infrastructure, water and environment, energy, and buildings.