Ghanaians have been urged to celebrate and uphold the arts and storytelling as vital pillars of identity, legacy, and national pride.

Stakeholders say the power of storytelling whether expressed through design, performance, or craftsmanship remains essential in preserving cultural heritage and projecting African excellence to the world.

This message formed the core of the Johnnie Walker x Caveman Watches “Blue Circle” media soiree, held in Accra. The exclusive event spotlighted the creative collaboration between Ghana’s leading luxury watch brand, Caveman Watches, and iconic whisky label Johnnie Walker Blue Label.

Far from a typical product launch, the evening was a celebration of art, symbolism, and identity, as guests were introduced to a limited-edition timepiece inspired by the deep blue hues and elegance of the Blue Label brand.

 “Caveman is about timeless craftsmanship, and Blue Label is the gold standard of celebration,” said Anthony Dzamefe, Founder and CEO of Caveman Watches.

“This partnership is a symbolic alignment between two brands that represent legacy, excellence, and bold identity.”

Johnnie Walker representatives also described the partnership as a fusion of two creative forces committed to celebrating stories that matter and inspiring audiences to embrace the richness of heritage through modern luxury.

Endorsed by The New York Times and renowned for merging African storytelling with global design, Caveman Watches continues to challenge norms and reshape how Ghanaian narratives are told one handcrafted watch at a time.