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For Ghanaian brands, the expanded partnership between Aleph and Spotify is about more than just ads. It's about connecting with real people through the music and moments that matter. Whether it's the upbeat pulse of a Friday night in Accra or the laid-back sounds of a Sunday afternoon, this collaboration offers businesses the tools they need to reach their audiences. With creative formats and smart targeting, it helps local brands craft relevant and authentic campaigns. It's a chance to connect with Spotify listeners in ways that reflect the spirit of Ghana.
Ghana, May 20, 2025– Aleph, a global network of digital experts innovating at the intersection of media and payments, and Spotify, the world's most popular audio streaming subscription service, today announced an expanded partnership that makes Aleph Spotify's advertising sales partner in 80+ markets, providing access to 20,000+ advertisers.
Spotify Advertising has been modernising its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure, and get clear results on Spotify's ad platform. Spotify's efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry. Most notably, Spotify is continuing to innovate its self-serve platform, Spotify Ads Manager, with more advanced targeting capabilities, new 1P & 3P measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimise, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Installs objective.
Aleph has been a trusted partner to Spotify since 2013, when the initial partnership started with four countries. The newly signed partnership brings Aleph's comprehensive suite of services—including local media sales, payment solutions, creative support, and performance-driven automation—to effectively monetise Spotify's advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify's ad solutions to 80+ markets.
Aleph's teams willhave access to Spotify's Ads Manager to guide advertisers and agencies to leverage the platform's full potential of advertising formats and targeting capabilities to ensure they can reach listeners during key moments, such as workout sessions, focused work periods and commuting to provide advertisers and brands with unique opportunities to connect with their target audience when they're highly engaged and help reach their marketing goals.
Key benefits for advertisers working with Spotify Ads Manager through Aleph include:
Access to Spotify's ad formats: Advertisers will be ableto utilise Spotify's unique audio and video ad formats to craft engaging campaigns. Spotify recently introduced new ad formats available on Ads Manager, including Canvas and Opt-in Video. These new formats reimagine what ads on Spotify can be and how advertisers can engage with people through sight and sound.
Objective-based buying: The Ads Manager will allowadvertisers to choose goals like reach, impressions, clicks, or video views for highly targeted campaigns. Spotify recently announced new outcome-based objectives to help advertisers of all sizes create, optimise, and measure their Spotify campaigns, including a new App Installs objective and a new Website Traffic Objective.
Lower costs: Flexible daily or lifetime budgets make Spotify advertising more accessible and cost-effective for partners thanks to Aleph's campaign management.
"We are thrilled to partner with Spotify on a global scale, and especially excited and happy to extend the partnership to include Sub-Saharan Africa, namely in South Africa, Kenya, Ghana, Tanzania and Uganda," said Stephen Newton, Managing Director Sub-Saharan Africa at Aleph. "Our shared commitment to innovation and delivering exceptional value for advertisers makes this a natural partnership."
As we continue to grow our ads business, I'm excited to share that we've partnered with Aleph to streamline our operations, offer better solutions to advertisers and scale our business more efficiently. With the launch of our more automated solutions and Aleph's exceptional global network and deep local expertise, we're now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals," said Sam Bevan, Global Head of Emerging & Scaled at Spotify.
Aleph is a global leader in digital media solutions, connecting over 22,000 advertisers in more than 100 primarily emerging markets, including Sub-Saharan Africa. Aleph provides comprehensive advertising services through partnerships with major platforms like Spotify, Twitter, Snapchat, Pinterest, and TikTok. In Sub-Saharan Africa, Aleph supports advertisers with tailored solutions, including platform-specific strategies, performance-driven automation, and creative support through its in-house agency, SELVA.
