He made these comments at the launch of the ‘Live The Music’ initiative, held at Mövenpick Ambassador Hotel in Accra last Friday.

The event attracted key figures from the creative industry, highlighting the initiative’s significance.

Mr Mensah argued that the misrepresentation of Ghanaian culture often results from insufficient local involvement in telling their own stories.

 He emphasized the need for stakeholders to invest in owning music catalogs to reclaim and control the narrative surrounding Ghanaian art and culture.

“We need to take control of our narratives and ensure that our artistic heritage is preserved and celebrated,” he stated.

He encouraged industry professionals to support Lynx Entertainment’s mission, pointing out that the initiative extends beyond music to include art, dance, fashion, and other critical elements of the creative sector.

The Live The Music’ launch was attended by notable personalities such as Reggie Rockstone, Kwame Farkye, KiDi and Lyrical Joe.

Head of Sony Music Publishing in West Africa, Godwin Tom who was present at the event also spoke, supporting Lynx Entertainment CEOs call for a collective effort to own and preserve music catalogs.

The ‘Live The Music’ initiative, spearheaded by Lynx Entertainment, aims to unite and collaborate with key players in the creative sector to enhance Africa’s unique cultural identity.

According to him, the campaign is a transformative effort designed to reshape how Ghanaians engage with their music and cultural heritage. It seeks to inspire a deeper appreciation of Ghana’s rich traditions through music and art.