Speaking at the launch of Ghana to the World Festival held at the Accra Tourist Information Centre yesterday, September 15,the NCC Executive Director that Ghana’s culture has gained global appreciation and become a reference point in conversations of tourism and culture particularly at a time when tourism had become the third largest contributor to Ghana’s GDP.

“It enlightens our hearts as the NCC, an institution established by the Provisional National Defence Council (PNDC) Law 238, mandated to promote and ensure the growth and development of Ghanaian culture and make them more relevant to our development to be associated with such an event that seeks to promote all aspects of our culture from every tribe in the country,” she stated.

Ms Nyame commended the organisers for this year’s theme of “Telling the real Ghanaian story our own way” geared at promoting the tourism and cultural potentials of Ghana to the world.

The festival will be held in London in May next year.

According to the country director of Ghana To The World Festival, Mr Selorm Martinson Junior, the objectives of the festival are to provide the opportunity to market Ghanaian cultural heritage to Ghanaians in the diaspora.

Boost Ghana’s economy

Also, it is expected to boost the economy of Ghana by attracting tourists to visit the country, create a platform where Ghanaians in the diaspora reconnect to learn more about their cultural heritage, reinforce the unique and cultural image to the world and tell the authentic Ghanaian story in our own way.

“Ghana To The World Festival, is designed to grow into an international festival that will attract thousands of people from all around the globe to visit Ghana and experience some of its rich cultural heritage, customs and tourism,” he noted.

He added that the festival will be a three day celebration which will include a cultural dance performances of the various tribes in Ghana, concerts, wear Ghana exhibition, see Ghana, tour Ghana documentaries and Ghana to the world film festival that will screen local Ghanaian movies.

The rest of activities are Royalty Ghana that entails durbar of chiefs and queen mothers, Ghana to the world business link-up, Arts and contemporary arts exhibition, eat Ghana and drink Ghana, tour selected sites in the UK and an after party.

Mr Martinson Junior urged Ghanaians home and abroad to support the project to grow the fortunes of Ghana’s tourism fortunes.