Making the announcement to the media Jay Foley, business Manager Fiesta TV said “Lovers of Ghanaian music in the far reaches of Africa can now enjoy such musical greats from Ghana amongst others on Fiesta TV.  Music lovers on the continent won’t just watch Fiesta TV, they will experience it. This new feat of Fiesta TV would not have been possible without the assistance of the team at MultiChoice Ghana” he said.

Jay Foley adds “We are encouraging Ghanaian artistes and video directors to produce high quality music videos and content to sell their brands as well as Ghana better. Ghana has amazing musical talents; nightlife and a vibrant pop culture scene and Fiesta TV is positioned to project these to the world”. Adding “we will still be speaking to the same demographic in the forty-eight countries in Africa we can be watched in on DStv.”

In terms of interactivity, viewers from across the continent will soon be able tweet, Skype and call into our live shows. We are going to pick up feeds from our different social media handles and put them on live shows as they happen” he concluded.

According to Cecil Sunkwa-Mills, Managing Director, Multichoice Ghana “we are excited that a wholly owned Ghanaian music channel is now available on our pan African platform; this creates new opportunities for the Arts and Entertainment industry.” “The Ghanaian arts scene is very vibrant and Fiesta TV we believe will give players the platform to grow and transform the industry into an economic powerhouse.” Opening this channel into the continent is part of our commitment to making great local content more accessible our markets and to enrich the lives of our customers.”

Fiesta TV is a subsidiary of the EIB Network and recently completed a rebranding process to improve its appeal to audiences. The channel will be introducing live production soon and plans some local productions during the festive season.