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FET Auto, a company focused on the manufacturing and distribution of automotive parts and components, has launched a new fleet of heavy-duty trucks for the Ghanaian market.
Produced by Sinotruk, the Howo Max — which is a premium line of heavy-duty trucks — has been designed to meet the evolving needs of the logistics and transportation industry.
The heavy-duty trucks were unveiled at a ceremony in Agenccra last Friday.
Speaking at the event, the Group Chief Executive Officer (CEO) of Fet Auto, Yifeng Zhang, expressed excitement about the launch, saying that since its establishment in 2006, Fet Auto had stayed true to delivering machinery and equipment deeply rooted in the original intention of the market.
The company, he said, only built and operated at five stations, namely Accra, Kumasi, Tema, Kasoa and Takoradi, but had also set up sales companies in Sierra Leone and Guinea, with more than 800 core customers and an annual supply of nearly 1,000 sets of heavy truck equipment.
“From mines to ports, from roads to construction sites, Sinotruk vehicles sold by us have become an indispensable ‘steel force’ in Ghana's infrastructure construction.
“We have 18 years of experience in localisation management, built a full life cycle service system covering pre-sale, sale and after-sales and won the reputation of a trusted partner of Ghana customers,” Mr Zhang said.
The Group CEO said the Howo Max had been intelligently upgraded, equipped with an intelligent driver assistance system and remote diagnosis technology, making transportation safer and maintenance more efficient.
“This product is not only the crystallisation of technology, but also our solemn commitment to help Ghana upgrade infrastructure, speed up logistics, energy saving and efficiency,” he said.
Fet Auto, he said, would use Howo Max’s entry into the Ghana market as an opportunity to implement three core strategies.
The strategies are deepening localised services, adding two service centres in 2025 and striving to achieve a "rapid response of 50 kilometres radius.
In addition to that, he said Fet Auto would promote technology empowerment by joining hands with Sinotruk to carry out customer training programmes to train more than 100 local African technical talents for customers every year.
The Group CEO said his outfit would create a sustainable development ecology and build a Ghana transport solutions alliance with partners to achieve results to ensure a win-win value.
“We firmly believe that with the strong support of Sinotruk and the trust of Ghanaian customers, Howo Max will surely become the golden engine to promote Ghana's economic development,” Mr Zhang added.
The Fet Auto Marketing Officer, Jason Lee, expressed gratitude to the Sinotruk Group for its comprehensive support in technology upgrading, product supply and after-sales service over the years, adding that “it is this close cooperation that allows us to continue to provide our customers in Ghana with a one-stop solution of product and service”.
As a leader in the global heavy truck industry, he said Sinotruk’s products had become the backbone of Ghana's infrastructure construction with characteristics such as strong reliability, strong adaptability and high cost performance.
For his part, the Chief Representative of Sinotruk Ghana Office, Hao Ming, described the truck as a premium one built for the continent through the combination of global technology with local needs to deliver power, reliability and comfort.
The Howo Max, he said, would drive growth by lowering operating cost, boosting transport efficiency and enhancing driving experiences.
The Howo Max is equipped with high-performance engines that offer superior horsepower and torque, crucial for navigating Ghana's diverse terrains.
It has also been designed with modern fuel-saving technologies, providing better fuel economy compared to many other heavy-duty trucks available in the Ghanaian market, helping to reduce operational costs.
The Howo Max has also been described by industry gurus as being spacious and ergonomically designed to feature comfortable seating, advanced infotainment systems and easy accessibility to controls, enhancing the overall driving experience.
It further incorporates advanced safety technologies such as anti-lock braking systems (ABS) and electronic stability control, which are essential for safe driving on Ghana's varied road conditions.
Constructed with high-strength materials, the Howo MAX is designed to withstand the rigors of heavy-duty use, making it suitable for construction, mining and logistics operations in Ghana.
It is also adaptable for various applications, whether as a flatbed truck, dump truck or mixer, catering to the diverse needs of industries in Ghana.
