Music streaming platform, Audiomack has made its direct monetisation program, the Audiomack Monetisation Programme (AMP), available to artists in Ghana and across the world to earn money for the use of their creatives.
The initiative is part of efforts by the company to level the playing field for independent artists in the country and across the world.
A statement from Audiomack said the service was now opened in Nigeria, Ghana, Kenya, Mexico (LATAM), India (South Asia), Trinidad & Tobago, Haiti and Europe.
“Due to the power and ease of AMP, Audiomack stands out as the only streaming service to directly pay artists with no third-party. Authenticated creators are paid instantly through the backend of the digital streaming provider, setting a precedent worldwide with the global launch of AMP,” the statement said.
It added that the company’s service allowed creators to immediately access streaming revenue to benefit their career, noting that the service was the first of its kind.
Last year, AMP opened up to authenticated creators in the United States, United Kingdom, and Canada.
According to the statement, some of the most influential artists of today have utilised AMP as a stepping-stone to critical mass.
“In its initial beta phase in 2019, the program attracted future superstars such as Megan Thee Stallion, Lil Durk, and Flume to name a few. They each adopted the program and leveraged it in order to reach the Audiomack community and beyond.”
“These artists and many more have benefited immensely from the beta, and their success speaks to the power of AMP,” the statement said.
It explained that the first step in direct monetisation was authentication.
“Operating with complete transparency and democratising music like never before, creators may apply for authentication now. Requirements are at least two uploads and 1,000 plays,” it said.
It encouraged interested persons to visit the company’s website to learn more about authentication, how to apply as well as the benefits of AMP, the importance of monetisation, and information about the program.
Audiomack is a music streaming and discovery platform that allows artists, labels, and distributors to share unlimited music, and fans to discover new artists, songs, albums, mixtapes, playlists, podcasts and more.
It prides itself as breaking the best and hottest new music through a mix of real-time trending, top charts, and expertly-curated playlists.