With the ever-changing face of retail business across the world, there have been calls for businesses in Ghana to accordingly adapt, especially with respect to e-commerce.

The Ashanti regional capital, Kumasi which is one of the fastest-growing cities in Africa has not fully taken advantage of the e-commerce space as many residents still go through traffic as part of their busy schedules in order to purchase items.

The residents can now heave a sigh of relief as a wholly-owned Ghanaian company has set up an e-commerce business centre at the Kumasi City Mall to relieve customers and business owners of the stress they go through on a regular basis.

The company believes the new intervention will serve as an avenue to make the lives of both business owners and customers much easier.

The Chief Executive Officer of Hubtel limited, Alex Bram spoke to Citi Business News on the sidelines of the opening of the company’s office in Kumasi.

“Kumasi has been changing and growing very well. The population is great. The demographics here too is also great. We also think that the lifestyle of people in Kumasi is also a Hubtel lifestyle. People here like to send people on errands. For instance, when one is looking for food, he can say, can you get me that fufu from Patasi? Can you get me that Waakye from Nhyiaeso? What we are saying is that, we are adding Hubtel to the several options that people have when they need certain things. In fact, for the business community, we are trying to pitch to them on their posture of sales. There are a lot of shops in Kumasi. Many people open their shops and wait for customers to come and buy. What we are saying is that,z with Hubtel is that, you don’t have to do that. Hubtel can make it possible for people to make order online using the Hubtel app on their phones and we will deliver the items to the person”.

Mr. Alex Bram believes that making good use of the online platform (the Hubtel app) will help make the prices of items stable.

“Our items are very affordable. In fact, we work with retailers on several things to make pricing very creative because most retailers, the reason some items are expensive is because, the thing doesn’t move as often as it should. With Hubtel, we open it up more and the thing moves more, the prices eventually come down”.