Lakeside Estate has been adjudged the CIMG Real Estate Company of the Year 2019 at the 2020 edition of the Chartered Institute of Marketing, Ghana (CIMG) annual National Marketing Performance Awards.

Currently, Lakeside Estate commands a 40 per cent share of the real estate market in the country.

This year’s CIMG awards, held in Accra last Saturday on the theme: “Marketing in a Disruptive Era”, is the 31st since its inception.

The event conferred honours on businesses that had adapted their approach and maintained their standards of excellence regardless of the Covid-19 pandemic.

Parts of the citation accompanying Lakeside Estate’s award read: “Your vision was to become one of the best customer focused real estate company in Ghana that will expand through the building of unique variety of quality housing units that are environmentally friendly. By the estimation of our panel of evaluators, you have left no doubts in their minds as you delivered exactly on that promise.

“You are lauded for using in-depth environmental analysis to establish needs of clients and working at them, thus becoming a listening firm.”

Premier award

The National President of CIMG, Dr Daniel Kasser Tee, expressed concern about the illegitimate award schemes by unauthorised bodies in recognition of marketing practitioners in the country.

“The CIMG has noted with great disappointment and concern the manner in which unauthorised bodies have in the past organised their own set of awards to recognise marketing practitioners in this country,” he said.

Dr Kasser Tee said regulating the standards and practices of Ghanaian marketers was the sole preserve of CIMG.

“We wish to bring to the attention of such bodies that with the passage of the Chartered Institute of Marketing Ghana Law, they require the express approval of the CIMG as the sole professional body mandated by law to set standards and regulate marketing practice before conducting such awards,” he said.

The awards

The Chief Executive Officer (CEO) of Ghana Tourism Authority, Mr Akwasi Agyeman, was adjudged the Marketing Man of the Year 2019 for making Ghana the tourism destination of choice in Africa with the successful Year of Return campaign, while the Marketing Woman of the Year award went to Patience Akyianu, Group CEO, Hollard, Ghana.

In all, more than 40 corporate entities and individuals that excelled at their respective businesses and marketing roles in the face of the COVID-19 pandemic and other challenges were recognised and handed their shields at the CIMG Awards 2019.

The CIMG Awards has been in existence since 1989 and celebrates the captains of industries and experts across various sectors of the Ghanaian economy.

The event honours businesses and institutions whose performances impact positively on society and the world at large.