The drink is produced with natural notes of palm and served ice cold to give an authentic taste of the original palm.

At the launch of the new drink, the Marketing Director of GGBL, Mr Kweku Sakyi-Cann, told hundreds of revellers at the La Beach in Accra that the consumer was at the heart of everything the company did, hence the drink.

“As an iconic business and market leaders, we are proud to set the pace, which is why we are always innovating to meet the ever-changing needs of our cherished consumers”, he said.

He added that Tappers Palms was yet another testament to the company’s commitment to providing its customers with “great times and great experiences in line with the purpose of celebrating life, everyday, everywhere.”

According to him, the GGBL was inspired by the “iconic palm wine drink of the village, new Tappers Palms captures and celebrates the true taste of Ghana.”

The Managing Director of GGBL, Mr Francis Agbonlahor, said as market leaders, Guinness Ghana was constantly guided by its targets to strengthen and accelerate growth of its core brands; and innovate at scale to meet new consumer needs.

“Building and constantly extending our advantage in route to consumers, Tappers Palms is the result of such focused target setting,” he said.