This year’s version is expected to be bigger with a total of GH¢2.5million worth of prizes to be won and an ultimate prize of GH¢150,000 at the end of the three month period.

Over the years, Vodafone has introduced ground-breaking campaigns that have whipped up enthusiasm among its customers and reinforced its ethos as the telecommunications company of choice in Ghana.

Commenting, Agnes Emefa Essah, Consumer Business Director at Vodafone Ghana said:

 “Yee Twi K? Reloaded” is a promotion we are thrilled to execute again because of the extraordinary impact it had on our customers. Over the years, our quest to create a solid and admired brand continues unabated. “Yee Twi K? reloaded” will reward over 750, 000 customers’ nationwide to the tune of GH¢2.5 million – a truly remarkable feat. These are interesting times for our customers and we are happy to be sharing it with them.”

Under the mechanics of the promotion, the customer is simply required to scratch, top-up or build points to win. Vodafone’s recharge cards would, in the coming days, take on a new format with features including two scratchable panels - the concealed recharge pin and the hidden prize.  Customers are required to scratch the panels to reveal the identity of the prizes won.

Customers can withdraw cash prizes at any Vodafone Cash agent or Vodafone Retail Shop nationwide. Cash prize winners, will have their prize monies delivered to their phones through Vodafone Cash. In order to ensure that the cash prizes are paid to the actual winners, they need to recharge their mobile phones with the airtime on the scratch card. They can then withdraw the cash at any Vodafone Cash agent nationwide, or register their Vodafone Cash accounts and buy airtime with their prize money.

Additionally, Customers will be building points whenever they recharge credit, make calls, use the internet, send SMS or purchase their preferred bundles.

Since last year’s promotion, heart-warming testimonials from previous winners such as Ishmael Manaaf proves the power of such campaigns in transforming lives. Ishmael was able to expand his licensed chemical store with his GH¢10,000 prize money to enhance service to his customer base.