Tebazile Jewellery, a Los Angeles based jewellery company, has opened a subsidiary office at Dzorwulu in Accra, to market its products in the country.
The branch, which will serve as headquarters for its Africa operations, is stocked with products consisting of four major categories, namely Deco, Bubbles, Sheba and Serendipity.
Speaking at the launching ceremony, Mr Charles Claude-Ennin, Managing Director of Tebazile Jewellery, said its pioneering designs were defined by indigenous bold patterns that reflected the ethnic textures of native culture, which was the driving inspiration for the Tebazile collection.
"The dramatic hand-crafted pieces are timeless statement pieces that create an unparalleled blend of elegant tradition as well as modern attractiveness. Tebazile crafts various mixed-media into spirited, bold and yet wearable pieces with a balance of colour and form," Mr Claude-Ennin said.
He added that Carnelian, Onyx, Turquoise are signature elements found throughout the collection with various metals, used primarily as accents, and lending itself to striking texture in the collection.
He said Tebazile pieces allowed individuals to express whatever their essence, be it bold and stylish, or minimalist.
He said response to the collection had been tremendously encouraging, adding "we are constantly evolving and creating inspired objects of beauty, based on our philosophy to create timeless, yet whimsical pieces.
"Our strategy is to create a niche and continued awareness of the collection and to ensure successful client relationships worldwide."
He said the company had a dedicated crew that devoted itself to maintaining the quality and opulence with attention to detail, which Tebazile had become internationally renowned for.
He said the company used environmentally friendly materials, adding "We believe we have a duty to ensure our contribution towards a healthier tomorrow".