Today Amazon is offering some insight into its own approach. The company noted in a post this morning that 30 Echo and Eero devices are set to embrace the standard, accounting for around 100 million devices (give or take) across the globe.

The company is starting the roll out with 17 Amazon devices (including Echos, plugs switches and bulbs), starting with an Android-based setup. That’s set for next month, with iOS availability following after and support for its Eero devices arriving at some point in early 2023.

The company is also using the opportunity to announce Works with Alexa (WWA) for Matter devices, as a continued effort to ensure compatibility across devices. Amazon notes:

    As part of WWA for Matter requirements, devices will need to be Matter certified by the CSA, which if not already obtained can be started in parallel with the WWA certification process and maintaining the high quality bar customers rely on. For existing Works With Alexa certified devices that will receive over-the-air updates to support Matter and pass Matter certification, we will not require these devices to undergo re-certification.

The company is also teaming with Samsung to simplifying the customer’s device setup experience using Alexa or SmartThings. Here’s Amazon again:

    This collaboration is built upon upcoming Alexa APIs enabling bi-directional multi-admin simple setup and Thread credential sharing for Matter devices. These cloud-based APIs are designed to make complex technology fade into the background, allowing customers to effortlessly add Matter devices to their preferred services, realizing Matter’s promise of simplifying our customers’ smart home experience.