Twitter has confirmed plans to cut 9 percent of its workforce as the company works towards a goal of profitability in 2017. In the third quarter of 2016, Twitter posted a net loss of USD 103 million, on sales up 8 percent year-on-year to USD 616 million. The revenues were better than expected. Adjusted EBITDA increased 28 percent to USD 181 million, also beating the company's outlook.
The company said the restructuring, which focuses primarily on reorganizing the company’s sales, partnerships, and marketing efforts, is intended "to create greater focus and efficiency to enable Twitter’s goal of driving toward GAAP profitability in 2017". The restructuring will lead to USD 15-30 million in charges in Q4.
Due to the planned changes in the sales force, Twitter is not giving revenue guidance for Q4 or the full year, as the company said the impact remains difficult to quantify. For adjusted EBITDA, it expects a result of USD 700-715 million for the full year, with a margin of 27.5-28 percent, better than its previous forecast of 26-27 percent.
CEO Jack Dorsey said the strategy is focused on driving growth in audience and engagement, with an acceleration in annual growth in daily active usage, Tweet impressions, and time spent for the second consecutive quarter in Q3. Twitter ended the quarter with an average 317 million active monthly users, up 3 percent year-over-year and compared to 313 million in the previous quarter. Average daily active usage grew 7 percent year-over-year, an acceleration from 5 percent in Q2 and 3 percent in Q1.
CFO Anthony Noto said the company was "getting more disciplined about how we invest in the business" in order to reach profitability in 2017. The focus remains on driving its live streaming services, which he said have received "very positive feedback" from partners, advertisers and people using the service, with strong audience and engagement results.
The three most recent NFL Thursday night games on Twitter each attracted more than 3 million viewers, up 28 percent from the first match shown, and Twitter said it quickly sold out its ad inventory for the US presidential debates shown live. Twitter plans to expand further syndication of the live services as well as ensure the same advertising is reaching users both logged in and logged out.