For the first time in history, Guinness Ghana, the official beer partner of the English Premier League (EPL), is set to host the iconic Premier League Trophy in Ghana. 

This milestone event, scheduled for Sunday, March 16, 2025, underscores the deep-rooted passion Ghanaians have for football and the brand’s enduring commitment to the game.

Since August 2024, Guinness has held the exclusive title of the EPL’s Official Beer and Non-Alcoholic Beer Partner, marking its first global sponsorship in football. Through its Guinness Matchday platform, the brand has consistently brought fans closer to the sport they love, and now, with the arrival of the Premier League Trophy, Guinness is set to create another unforgettable moment for football lovers in Ghana.

The trophy tour will culminate in an epic live viewing event on Matchday 29 of the Premier League season, where fans will experience the thrill of top-flight English football like never before. The event will feature big-screen live match action, expert analysis and commentary from popular football pundits, interactive fan engagement sessions, and exclusive access to the Premier League Trophy, including photo opportunities.

In a statement, Guinness Ghana reaffirmed its belief that "great football deserves great beer", promising an electrifying experience for fans who attend the viewing event.

Beyond football, Guinness Ghana is using the event to introduce its latest addition to the Guinness family – Guinness Smooth. This silky, velvety-finished beer is crafted to complement the bold, full-bodied taste of Guinness Foreign Extra Stout (FES).

Speaking on the launch, Guinness Ghana’s Beers Marketing Manager, Sabina Manu, stated: "At Guinness Ghana, consumer passion for the bold, full-bodied taste of Guinness Foreign Extra Stout truly inspires us. Guinness Smooth is an exciting addition to our portfolio introduced to offer a silky, milder taste experience. Whether you prefer the strong, bitter profile of FES or the velvety finish of Smooth, there’s a Guinness for everyone."

Guinness Ghana invites all football lovers to be part of this once-in-a-lifetime experience, celebrating the passion and excitement of the Premier League while enjoying an ice-cold Guinness. As the Premier League Trophy makes its grand appearance in Ghana, fans will have the chance to capture unforgettable memories, engage in thrilling football discussions, and experience the beautiful game in a truly unique atmosphere.