The London based agency, whose focus covers the world of sports, entertainment & talent, has formed ties with Afrosport, and will have a specific focus on securing new commercial partnerships and creating programme content for Afrosport.  Afrosport has developed a core offering of sport’s news, MMA, CAF football events and has a multi-year broadcast collaboration with the NBA.

The NBA broadcast collaboration will see Afrosport air more than 35 live NBA Games on Free-to-Air Television across Sub-Saharan Africa each season, ensuring millions of Africans can watch one of the world’s premium sports leagues and star athletes every week.

Andy Howes, Co-Founder of Afrosport said: “ We are tremendously excited to work alongside Gateway Sports Group as we continue to distribute premium sports content with millions of Africans across the world.

Gateway Sports’ support in helping to secure aligned & strategic brand partners who wish to engage with the millions of sports fans across Africa and diaspora will be a vital part of our growth strategy over the next few years. Equally, as we continue to lead the way in providing 24/7 content for African viewership, we look forward to having Gateway Productions’ support in creating the African stories that need to be told through our broadcast partners, amplifying the achievements of Africans in the world of sport, including the NBA.”

Deji Akande, CEO & Founder of Gateway Sports Group said: “The impact that African countries & cultures has within the world of sports & entertainment of today is becoming beyond measure, and so we are delighted to be appointed as a key agency partner as we amplify the array of commercial opportunities on offer through Afrosport and their broadcast collaborations.

The opportunity for brands to engage millions of African households, as they enjoy premium sports content such as the NBA is one that should be held in high regard given the impact Africans have on the global economy today. Furthermore, our content division Gateway Productions is excited to create & amplify authentic stories from the greatest sports leagues & athletes in the world, as we provide content support for Afrosport programming, including their NBA collaboration.”