Men for Gender Equality Now (Megen), which has 50,000 members, has been holding marches in eight districts across the country as part of the UN's 16 Days of Activism.

The group's national coordinator Marcel Chisi told the BBC that the aim is to challenge cultural stereotypes of men's role in society.

“The idea is to challenge culturally constructed men privileges where men are considered superiors," he said.

Some 20,000 men have been trained as peer educators, each urged to reach between 15 to 20 men in their homes.

“Evidence is enormous that our young men are not properly groomed when entering into marriage as the case with young ladies who have several platforms such bridal showers, kitchen top-ups and wardrobe top-ups where they share family practice," Mr Chisi said.